The ad free social network ‘Ello’ is making the statement strong to keep the promise of not selling ads on the website.
Formed as a private network for a small group artists, Ello is distinguished itself from the competition with a manifesto for users which declared that “you are not a product”, and promised to safeguard personal data and refuse advertising.
There has been some speculation in the press that Ello will someday be forced to allow paid ads on our social network. To end this speculation and to assure that Ello will always remains ad-free, Ello is now converted to a Public Benefit Corporation (PBC).
A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole, not just to make money for its investors.
The Ello PBC charter states in the strongest legal terms possible that:
- Ello shall never make money from selling ads;
- Ello shall never make money from selling user data; and
- In the event that Ello is ever sold, the new owners will have to comply by these terms.
Ello was founded in March 2014, but exploded in September this year when Facebook’s decision to crack down on users with fake names sparked an exodus from the site.
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